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This domain states the following, "Big Rock Sports services fishing, ice fishing, shooting, camping and marine dealers across the US, Canada, the Caribbean and eight other countries and provides unparalleled assistance and support." Our analyzers observed that the web page also stated " Although Big Rock is one of the largest outdoor sporting goods distributors in North America, were much more than that." The Website also stated " We offer an exclusive array of tools and resources that are designed to give dealers a competitive edge. Become A Big Rock Dealer." The website's header had fishing as the most important keyword. It was followed by shooting, taxidermy, and marine which isn't as ranked as highly as fishing. The next words the site uses is outdoor sporting goods distributor. camping distributor was also included and might not be understood by search parsers.